To Be Continued: On ‘IT’s’ Terrific Marketing Campaign

“It doesn’t matter how good the movie is, no film makes an estimated $117m (!) on opening weekend without an equally strong marketing campaign and IT had one of horror’s best in recent years.”

IT - bikes

For Bloody Disgusting:

http://bloody-disgusting.com/editorials/3458177/continued-terrific-marketing-campaign/

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